Naive Blue is a photo studio chain. Unlike traditional studios which focus primarily on photography， Naive Blue treat services from studio-visits， costume selection， makeup， to photo-shoot， photo se-lection， post-processing， and final delivery as equally important customer experiences.
Locating in a mall， the studio works more like a process line. Through each step of the process， customers get transformed into the beauty under the spotlight.
We present the process in a simple but creative way， by using seven cubical spaces correspond to the seven steps of the service experience. Each cube has a special color representing the corre-sponding step.
The design began with the “cut” method to distinguish the “inside” from the “outside” of each cube. The outer space is white and the interiors are various pure colors. These colors are taken from the color library of the Naive Blue Visual Image Manual， determined by the unique color num-ber， and reflected in the ceilings， walls， floors， furniture and accessories. With this design， custom-ers will be immersed in a pure colored space when they enter the cubes， and experience a fresh mood when they exit to the main corridor outside the cubes.
The main corridor connects all the cubes and is facing the shopping mall. It presents the full seven steps experiences to the patrons of the mall. When customers enter and exit the cubes throughout their studio experience， it became showcase scenery to potential customers.
Project Information—
Project Name： Naive Blue Photo Studio Chain
Date：2019.08
Location： Beijing
Area： 188 Square Metre