Desfa Group was commissioned by Stella, one of the largest luxury footwear brands in the world, to design its creative center to house the entire product development team as well as talented footwear designers from all over the world.
▲Reception Lobby
The creative center takes 40,000 sqm over four stories, including production lines, open office, a laboratory, showrooms, fitting rooms, a collaboration lounge and a material warehouse.
▲Reception Lobby
The designer re-think the connecting corridor of the three existing buildings by softening the boundaries to greatly enlarged the interior space. The play between natural lights and interior lighting is the key concept when redefining the space.
▲Grid ceilings
Mild skylights framed in grid ceilings of the lobby offers a sense of calmness and elegance.
▲Reception Lobby
The use of simple and raw materials, such as wood, cement plaster panels and raw steels, helped to create intimacy and coziness within the wide-open industrial settings. Desfa tries to create a secure and friendly working environment that will enhance teamwork while manifesting the value and aesthetics of the brand.
▲Open Workspaces
▲Open Meeting Area
With the acknowledge of Stella’s flat and equal working ethos, the designer focuses on the open workspaces which encourage seamless communications and collaborations.
▲Training Room
▲Large Meeting Room
In addition, there are private meeting rooms, video conference booths, open conference tables with complementary areas containing a material library to facilitate the development process.
▲Open Discussion Area
▲Meeting Room
▲Video Conference Room
Space generates creativity, Stella’s employees will be immersed in design elements from working to lunchbreak within the new office.
▲Open Pantry
Custom-made lighting keeps inspiring people and help them to concentrate. Workstations installed in the north and the south side of the building will greatly improve the quality of natural lighting that is needed for high-level task areas.
▲Sample Showroom
▲Multi-functional Room Lighting
One of the most challenging spaces is the designers’ fitting room, where functionality and beauty are subtly balanced to inspire the collaboration between Stella and other world known luxury footwear brands.
▲Multi-functional Room
A strong sense of simplicity and vitality are interpreted by playing with different materials including wood and concreate. Cabinets along both sides of the wall can be used in multiple ways, where designers can pin-up their sketches or do free drawings; drawers for flexible shoe display are installed under the cabinets to maximize the efficiency of designers’ working process.
▲Designers’ Room
It is not only a place for footwear development and production, but a sanctuary for the creators and preachers of beauty, where the dignity and divinity of design and creativity are protected and sublimated.
▲Reception Lobby
▲1F-E
▲2F-E
▲2F-F
Project information——
Project name：Stella PCC
Project client：Stella International
Location：Houda Road, Dalingshan Town, Dongguan, Guangdong
Project genre：R&D Center
Project area：40,000 square meters
Completion time：September 2020
Scope of design：Interior
Main materials：wood, ETERPAN, glass, mgo board, metal grid